How Gradient Labs uses Fruitful to track the competitive AI customer service landscape
"Competition is for everyone to understand, so we can win the customer. We use Fruitful to track competition for us, sending notifications to a Slack channel for competitor tracking. Fruitful saves us time and has our back."
— Danai, Co-Founder of Gradient Labs
About Gradient Labs
Gradient Labs has built the first compliant AI platform for the financial services industry, focusing on what makes them unique: automating not just the 20% of customer experience that customers see (chat and calls), but the critical 80% they don't see—document processing, fraud screening, compliance reviews, and other operational processes that truly shape the customer journey.
Operating in one of the most competitive spaces in AI, they needed a reliable way to track competitor movements without dedicating significant manual effort. The company runs The $10k AI Customer Service Challenge, offering $10,000 to any company that tests them side-by-side with any other customer support automation solution.
Gradient Labs recently raised a $13M Series A led from Redpoint Ventures as well as LocalGlobe, Puzzle Ventures, and more, to automate customer operations in financial services.
The Challenge
In such a crowded and fast-moving market, Gradient Labs needed to stay ahead of competitor claims, feature releases, and positioning changes. Manual website monitoring wasn't scalable for tracking the dozens of competitors in the AI customer service space.
The Solution
By implementing Fruitful, Gradient Labs automated their competitive intelligence gathering process and made it accessible to everyone at the company. Fruitful tracks competitor websites and sends notifications directly to a Slack channel for competitor tracking, ensuring the entire team stays informed about product updates, marketing claims, pricing changes, and new feature announcements across the competitive landscape.
Key Benefits
- • Company-wide visibility: Competitive intelligence shared across the entire organization through Slack notifications
- • Automated monitoring: Track competitors without manual website checks
- • Real-time alerts: Instant Slack notifications to a dedicated channel for competitor tracking
- • Time savings: Fruitful has their back, allowing the team to focus on building better products
Results
With Fruitful, Gradient Labs maintains a comprehensive view of the competitive AI customer service landscape that's accessible to everyone at the company. This democratized competitive intelligence enables them to confidently back their $10k challenge with real-time knowledge of what competitors are offering and how they position themselves in the market.